About WFPBD.com:

Our Vision

• Enable people around the world to live healthier lives by eating a Whole Food Plant-Based Diet (WFPBD) diet.
  • The key is helping people learn about a WFPBD and understand why it is good / best for them.
• Make a Whole Food Plant Based (WFPB) diet accessible to anyone regardless of their background.
  • The key is helping people get access to a WFPBD they can afford and have time for.

Key Challenges

• Only a subset of people will discover a WFPBD for themselves and follow through successfully. (Group A)
• Other people may discover the WFPBD (accidentally) but then not follow through with next steps. (Group B)
• Other people may discover the WFPBD (accidentally), follow through with next steps but then stop later. (Group C)
• And other people won’t ever hear or read about the WFPBD and miss a great opportunity to improve their health and lives. (Group D).

Our Mission

• Provide a central platform and entry point to a WFPBD lifestyle that helps people take first and next steps.
• Provide people on a WFPBD people a central platform from where they can access the resources they need.
• Provide a home for the world’s largest whole food plant-based diet community where, in the future, people can help and educate each other by sharing their personal experiences, success stories, recommendations, recipes, etc. with others.

Strategies

• Offer WFPBD.com as the central platform to allow anyone interested in or following a whole food plant based lifestyle to easily get to the information they are looking for. This addresses all groups mentioned above: A, B, C, D.
• WFPBD.com offers a FREE Guide that has lots of WFBPD-related information and links to other expert websites, etc. to explain
  • where and how to start a WFPBD
  • that a WFPBD can be cheap,
  • that a WFPBD can be fast and easy,
  • that a WFPBD is very healthy,
  • that a WFPBD is not an “elitist” or “esoteric” thing but for everyone,
  • what kitchen utensils and key food items are recommended,
  • what books, magazines, videos, movies / documentaries are recommended,
  • etc.
• Above FREE Guide addresses the biases and misconceptions especially people in groups B, C and D may have:
  • A WFPBD is too expensive.
  • A WFPBD is too much work.
  • A WFPBD is not healthy.
  • People don’t know where and how to start a WFPBD.
  • A WFPBD is an “elitist” or “esoteric” thing.
  • etc.
• WFPBD.com provides information and recommendations, etc. that people can read through for encouragement, motivational, educational and other purposes. The website is planned to (in a future phase) include personal experiences, success stories, recipes, written and video interviews, etc. with key influencers and celebrities.
• WFPBD.com is planned to (in a future phase) encourage people who live a whole food plant based lifestyle to share their personal experiences, success stories, recommendations, recipes, etc. in written or video form on the website so others can learn from it.
• WFPBD.com raises awareness and drives traffic through the following social media outlets:
  • Instagram
  • Pinterest
  • Twitter
  • Facebook
  • YouTube
• WFPBD.com is planned to (in a future phase) raise awareness and drives traffic through collaboration with other websites, experts, influencers, etc. in the WFPB scene.